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Halloween store opens its doors at intu Merry Hill

A Halloween pop-up shop has opened at a Black Country shopping centre.

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Store manager Kam Cheema and assistant manager James Openshaw at the opening of Halloween House, at intu Merry Hill. Photo: Shaun Fellows/Shine Pix Ltd

Halloween House, which has opened at intu Merry Hill, has one of the largest collections of Halloween merchandise in the country.

The shop includes costumes, masks, decorations and children's trick or treat items. It also has a ghoulish array of props and special effects make-up.

Props include rattling coffins, cackling witches with glow in the dark eyes, as well as marks from horror movie classics including Pennywise the Clown and Freddy Kruger.

Halloween House has opened at intu Merry Hill. Photo: Shaun Fellows/Shine Pix Ltd

The pop-up store opened its first shop in Wolverhampton last year, with ITV reality television programme The Only Way Is Essex even approaching the store to supply props for their Halloween special.

James Openshaw, assistant manager at Halloween House, said: "We jumped at the chance to be able to bring Halloween to intu Merry Hill this year with our pop-up shop.

"It is obviously our favourite time of the year and we are thrilled to be able to offer intu Merry Hill shoppers one of the widest ranges of Halloween products in the UK. Whether it is a Halloween party, trick or treating in the neighbourhood or a uni fancy dress night, we have everything for every event.

“We are all about bringing the authentic Halloween experience to customers, who not only visit our shops to buy Halloween products but also visit for the spooktacular experience they encounter as soon as they enter. The seven-foot prowling, howling werewolf and the sinister, undead clown, who wants to play hide and seek, will be sure to greet you at the door.

“The Halloween House team will be back in November with a Christmas House pop-up shop packed full of treats to celebrate, so lovers of all things festive should stay tuned for more.”

A seven-foot howling werewolf is located at the front of the store. Photo: Shaun Fellows/Shine Pix Ltd

Robert Pickersgill, marketing manager at intu Merry Hill, added: "Halloween is a really fun time and we have plenty of events and surprises coming up for shoppers to look forward to, including a roster of Christmas events for the festive period.”

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