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Willenhall food factory destroyed in fire to open new premises

A Willenhall food factory destroyed by fire will rise from the ashes after plans for new premises were given the go-ahead.

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Midland Chilled Foods in Stringes Lane, Willenhall. Photo: Google Street View

Food distribution company Midland Chilled Foods, in Stringes Lane, will build a new production and storage facility, along with offices and potentially increase it’s existing workforce.

The original building suffered around 70 per cent of damage when a blaze ripped through the building in January last year.

Around 50 firefighters tackled the fire, which resulting in flames bursting through the roof and sending smoke billowing into the sky. A subsequent West Midlands Fire Service investigation showed it started in a refrigeration unit.

Walsall Council planners granted permission for what remained of the factory to be bulldozed last year.

The firm is currently operating from a building on Ashmore Lake but hopes to have the new facility on Stringes Lane completed by the end of next year.

According to their plans, Midland Chilled Foods said the number of staff could rise from the current 55 to 80.

Agents DPS Architects said: "The premises at Stringes Lane suffered a serious fire on January 11, 2023, which resulted in the loss of 70 per cent of the building.

"For a few months Midland Chilled Foods operated out of the residual bays and hired mobile refrigeration or loading bays.

"Midland Chilled Foods distribute chilled food products across the UK. They carry a portfolio of over 2,000 products from everyday essentials through to specialist food products.

"The company have now located to a building on Ashmore Lake Way until February 2025.

"It is imperative that the new replacement facility at Stringes Lane is available towards the end of 2024 to allow for fit out and stock transfer.

"Midland Chilled Foods are committed to the locality and maintaining (and increasing) their labour force in preference to relocating to other centres in the Hampshire area.

"Midland Chilled Foods have already met with council leaders who have pledged their help and support in order that a large local employer can maintain its ties with the area and workforce.

"A majority of the workforce live within walking distance of the site."