Express & Star

New Dudley gin bar is just the tonic

One man's dream of following in his family's footsteps and becoming a professional distiller has become a reality – after opening his new gin bar in Dudley.

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Dr Eamers' Distillery Bar owner Jordan Lunn with Dudley Mayor David Stanley and Councillor Anne Millward

The Mayor of Dudley, Councillor David Stanley, officially opened new gin bar and distillery Dr Eamers, at the Waterfront, in Brierley Hill, part of DY5 Dudley's Business and Innovation Enterprise Zone.

Entrepreneur Jordan Lunn, from Rowley Regis, is the man behind the new venture, which offers a bar and a place to eat – as well as for the first time in Waterfront's history, will also include a gin distillery.

Jordan, 34, worked in sales after finishing university, but decided two years ago to give up his job and focus on doing what he loved best.

He said: "Making beer and spirits at home is something I have done as a hobby for a long time.

"My great grandfather was a brewer, my great uncle a distiller and my mother ran pubs all her life, so I think I was destined to follow suit.

"After giving up work, I bought an old caravan, kitted it out and used it to sell the gin I made at home at festivals and events but with the gin industry booming, I couldn’t keep up with the demand from local wine merchants and bars.

Dr Eamers' Distillery Bar owner Jordan Lunn with Dudley Mayor David Stanley and Councillor Anne Millward

"Last year I took the plunge and opened my own distilling company, the West Midlands Distillery, in Netherton and never looked back. Opening Dr Eamer’s is the next step in the venture and it’s great to sell the products I make directly to the customers."

The name Dr Eamer's is a nod to Jordan's nickname as a child, dreamer.

The new bar, which will employ eight people, will be open Monday to Sunday from 12pm noon to 11pm, and is located in units 20-21 Waterfront East.

Councillor Stanley said: "It was an honour to officially open Dr Eamer’s today. Since the enterprise launched, the Waterfront has seen 42 new businesses open, with more to come soon, breathing new life into the area.

"This new gin distillery is a wonderful addition and I wish Jordan and all the team the best of luck in this new venture."

Jordan added: "We want to create an environment where local couples and friends can get together without having to travel to Birmingham.

"We are really pleased to be part of the growing community at the Waterfront and excited about what the future holds."